Marketing

Don’t Neglect This 2019 Professional Resolution

Don’t Neglect This 2019 Professional Resolution

We’re all familiar with the “New Year, New You” types of resolutions that crop up as January approaches. For 2019, why not apply a twist to that concept: instead of vowing to refresh your wardrobe or raise the bar on your workout regime, try revitalizing your LinkedIn profile with fresh feedback…Start by identifying four people in your network whose LinkedIn recommendations would add important insights to your professional experience and highlight four additional people in your circle worthy of a little professional love.

Need-to-Know Update: LinkedIn Groups

Need-to-Know Update: LinkedIn Groups

LinkedIn is working on “re-integrating LinkedIn Groups back into the core LinkedIn experience.” Read on to learn more about what this means for you as a LinkedIn member.

Featured on the Richardson Financial Podcast

I had the fortune of being interviewed by the well-respected Will Richardson, based in San Francisco, on his Richardson Financial podcast. Below is a brief of what we covered. Listen and share!

• Lindsey talks about LinkedIn as a business tool and why it is so important to be relevant in today’s digital landscape. She shares insights about many of the recent LinkedIn changes, including specific recommendations to immediately implement.

• Lindsey shares great tips on how to build a strong LinkedIn profile and how to build an intentional network. She discusses with Will how to create a profile that stands out and why personalizing your outbound communication is so important.

• Lindsey gives her review on which LinkedIn subscription you should consider.

• Lindsey shares how she has worked with hundreds of financial advisors and managing partners and has a solid understanding of the compliance guidelines and use of Hearsay Social in the financial services industry. With that, she shares how we can work with her to build our profile, train us on how to use LinkedIn and/or bring her in for a speaking engagement.

4 Ways to Prepare for LinkedIn’s New Look

If you haven’t heard the news: LinkedIn is getting a makeover. One third of the United States LinkedIn members have it today and the company seems to be picking up speed on the rollout. I work with many other consultants in my same space and we do not know the selection process of how LinkedIn is doling out access; so, don’t lose sleep trying to figure it out. Be patient if you do not have it yet because your time is coming.

Here are four ways you can proactively prepare…

Already have the new look? This article is for you too...

#1 Update Your Profile

With more and more of your connections getting access to the new LinkedIn UI (User Interface) / UX (User Experience), your profile is going to look different on their computer screen. I am one of the members who does not have access yet, but I made updates to four main sections of my profile.

I also recommend saving your LinkedIn profile to a PDF. Before you do this, make sure that all of your profile sections are expanded in order to capture all of the text.

·     Picture

The new thumbnail of your profile picture is a circle. To ensure that what you want captured is what is actually showing on your picture, go to edit your picture and confirm that it looks good.

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·     Summary

While I still believe that the Summary section is a critical element to telling your professional story in your LinkedIn profile, we need to grab people’s attention now to read more. The new look only shows the first two lines of your Summary. As one approach, I simply added a line of text as a call-to-action for people to view my entire Summary.

Be mindful of spacing. If you do not have the new LinkedIn UI/UX yet, check to see if your colleagues and friends have it; then, view your profile on their account to see if it is appearing the way you want it to appear.

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·     Skills

The new profile view only shows the first 3 skills you have listed in the Skills & Endorsements section. Since you can reorder your skills, I recommend selecting the top three that are most important to you to be visible.

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·     Background image

The dimensions for the background/header/cover/hero image are changing significantly. The new dimensions are 1536 x 738. Check out my article here to get a great template.

#2 Capture Your Saved Searches

For those of you with LinkedIn’s new look and have the free LinkedIn subscription, you may be wondering where your Saved Searches went…Unfortunately, they are gone (I totally agree that a little warning here would have been nice). However, you can still use Boolean search methodology and filters then bookmark the actual website link on your browser toolbar to save the search.

If you do not have the new LinkedIn UI yet, then go into your Saved Searches to copy your Boolean search strings and filters. Then, paste them into a Word document. This way you will be ready to recreate the search when you get access to the new LinkedIn look.

#3 Export Your Connections

If it has been a while since you last exported your 1st level LinkedIn connections. Now is a good time to revisit this exercise. Whenever LinkedIn is going through major changes, I advise my clients to export their connections as a ‘just in case’ measure.

Here is a quick tutorial of how to export your connections: Export An Email List From LinkedIn

#4 Have the Right Mindset

*Keep reading: Important info here*

We all know that change is inevitable in life. The only thing you can control is how you respond to it. So, let’s think through some basic logic here.

We need to change our mindset that all technology should be and is free. LinkedIn has been stripping away features from their free/basic membership plan for months now. I have become a big advocate for the paid Premium Subscription, LinkedIn Sales Navigator because it gives us:

·     Access to search through our 1st level connections’ open networks

·     Advanced filters

·     Saved searches

·     Access to at least 20 monthly InMails

·     Customized news feed based on prospective individuals and clients who are important to you

…And more. In addition to Sales Navigator’s perks, it is worth noting two considerations: (1) there is a cost and (2) it is a separate interface from the ‘regular’ LinkedIn.com (i.e. I have two bookmarked links on my Google Chrome toolbar; one for my paid Sales Navigator subscription and one for my free LinkedIn.com subscription). Contact me for a 1:1 training session when you are ready to move to Sales Navigator.

If you have acquired a new client (or multiple new clients!), booked more calls and meetings, found your new career opportunity…and my list could go on…using LinkedIn…Why then, would you not look at investing in LinkedIn as an integral part to doing business? If you are using it often and well enough to get results, then it should be viewed as exactly that: an investment, not an expense.

We are in a state of transition with this powerful business tool. Your attitude will not change that fact. So, you have the choice to be ticked off and quit or embrace it and learn. I recommend trying the latter mindset as LinkedIn will continue to keep you competitive – in whatever market space and business pursuit you are in.

Here is a brief video from LinkedIn to get a peak at the new look:

And finally LinkedIn’s formal press release on the new UI: "LinkedIn Desktop Redesign Puts Conversations and Content at the Center" Personally, I’m most excited about the new look for Notifications!

There are certainly more changes with the new LinkedIn UI than were mentioned in this article, but you have a solid foundation to lead you in the right direction now. Stay tuned as I publish more articles on the topic so that you can continue to leverage the power of LinkedIn to positively impact your business goals. If I can help you in the interim, contact me for training.

To Your Success!

What's New? LinkedIn Learning

LinkedIn’s hot new product has rolled out!

Individuals: Develop your skills | Organizations: Cultivate your talent

LinkedIn Learning has officially opened its virtual doors a year and a half after LinkedIn’s acquisition of Lynda.com. With more than 9,000 courses and 25 new courses added every week, LinkedIn Learning is aiming to be the preferred eLearning portal to close the global economy’s skills gap. This focus attributes itself perfectly to LinkedIn’s vision of developing the world’s first economic graph.

To start, LinkedIn Learning is offering its courses in English, but Spanish, French, Japanese and German are in the development queue.

“Learning and development has become one of our most important priorities. Increasingly predictions of tech displacing workers are coming to fruition. The idea that you can study a skill once and have a job for the rest of your life—those days are over.” Jeff Weiner, CEO of LinkedIn

As of the publishing of this post, LinkedIn Learning is available to individuals and organizations with 5+ employees.

Individual Access to LinkedIn Learning

As an individual LinkedIn member, you can access LinkedIn Learning via two ways:

  1. Free LinkedIn members can pay $29.99 per month to access LinkedIn Learning (or save $5 per month if you subscribe annually)
  2. Business Plus & Executive Premium Subscribers have access to LinkedIn Learning included in their memberships

Have you used your free trial of LinkedIn Premium? If not, give it a try and get access to LinkedIn Learning while you are at it. Make sure you also know the other features you have access to with your Premium subscription so that you can make the best use of the trial. 

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To access LinkedIn Learning from LinkedIn.com, simply hover over Interests and click on Learning from the drop down menu. LinkedIn Learning will populate in a new window. I recommend bookmarking this page so you can easily access it in the future.

LinkedIn Learning wants to recommend the courses best suited for you. So, it is recommended that you manually add skills and subjects that are most important to you.

Topics are accessed via the top right corner of LinkedIn Learning and are divided into three main categories: Business, Creative, and Technology. 

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Upon completion of a course, LinkedIn Learning will give you the opportunity to add the course and associated skills to your profile. 

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You can also add this information manually later. Another option is to share with your network via a posted update that you completed the course. The interface is incredibly intuitive and allows you to see courses in progress, saved courses, completed courses, and the skills you have selected as important to you to develop.

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As one of LinkedIn’s ten mobile apps, you can also install the LinkedIn Learning mobile app to have quick access to tutorials when you are on the go.

Note: As of the publishing of this post, Sales Navigator does not include access to LinkedIn Learning. Don’t agree with that? Tell LinkedIn via the feedback button on the bottom right corner of your LinkedIn.com account.

Company Access to LinkedIn Learning

Companies are not only vying to attract extraordinary talent, they are also competing to retain the current top talent they have today. LinkedIn Learning can be the new differentiator between who is staying and who is going to your organization.

All content is curated and conveniently accessible. Here is a current list of the content library within LinkedIn Learning for organizations.

Why should organizations consider using LinkedIn Learning?

·     Keeping your team’s skills current to stay competitive

·     Create customized learning paths that fit what your team needs

·     Monitor adoption, engagement and progress via reporting tools

Which groups are a good fit for LinkedIn Learning?

·     Entire companies and teams

·     Higher education and libraries

·     Governments

LinkedIn Learning appears to be a great launch for LinkedIn with tremendous potential to truly make an impact on the professionals and organizations that embrace it.

Have you tapped into it? What do you think?