Whether you’re an entrepreneur, a recruiter, or a financial advisor, we’re all selling something. Sure, the process may look different across industries, but no matter what you’re selling—from a company culture to a product or service—you have to start by...
The Blog
When the tempo of life (or of business) picks up, I’ve found that it’s easy to rush through the places and spaces where slow, thoughtful consideration matters most. This goes for lots of things—from family time and rest to healthy routines and the cadence of the workday. So, I...
If you work in sales, you already know the importance of quantifying your efforts. In fact, you’re probably well accustomed to scorecards, benchmarks, and KPIs. Each can provide clarity around where your strengths and weaknesses lie—an essential part of improving.
Now, I want to...
If you’ve been around here for any length of time, you know that I think LinkedIn is a great place to learn, sell, connect, and uncover new opportunities. Beyond that, it’s also a wonderful space for celebration! From promotions to work wins and job changes, your LinkedIn community is...
Having a website has become a prerequisite to starting a business. If your business doesn’t exist online, well, it may as well not exist. That’s because being found is critical to gaining traction. Whether you like it or not, your prospects are vetting you online, sometimes before...
I recently introduced you to the more than two dozen search filters available in Sales Navigator, LinkedIn’s sales-specific premium subscription. If you haven’t already, I recommend you carve out some time to hop into your account and give those filters a try.
Advanced searches...
Whether they are prospective clients, candidates or joint venture partners, foraging for leads can be an arduous process when you do not know how to hunt on LinkedIn.
Not unlike many free online tools, the free version of LinkedIn has its limitations. However, one level of LinkedIn...
As with most things, developing a lead generation process on LinkedIn takes practice and a healthy dose of patience. Keep showing up, keep being resourceful, and I promise, it will pay off. If you don’t believe me, let me tell you a story that may just change your mind.
My client,...
Have you ever tried to plant a garden? I love a house plant as much as anyone, but you probably won’t find me planting anything outside beyond a few flowers from time to time. I tend to stick to indoor plants—mostly because they’re predictable and easy to manage.
The other...
I’ve covered a lot about why publishing articles on LinkedIn is one of the most effective ways to bring value to your network and reach a wider audience. If you’re still not convinced, feel free to give 4 Steps to Grow Your LinkedIn Audience and/or 1 Powerful Way to Bring Value On...
LinkedIn is commonly seen as a tool to connect with your professional network, but it is also a rich environment to expand your network to entirely new audiences.
One of the lesser known features on LinkedIn is a newsletter page. If you’re not familiar, these are regularly published...
Recently, I wrote an article about how to never be ghosted on LinkedIn again. If you haven’t read it, check it out here first: Give Them a Reason.
To get the most out of LinkedIn, my team and I are focusing on providing actionable ways for you to grow your business and leverage your network...
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