The Blog

If you’ve been on LinkedIn for a while, you may remember the days when job changes, work anniversaries, and birthdays would show up right in your main feed and notifications tab. But as LinkedIn has evolved, those updates have found a new home—one that you might have overlooked.

Enter LinkedIn’s “C...

By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social selling allows you to develop genu...

Comments, reactions, and views on your content are always a great sign that what you’re posting on LinkedIn is resonating with your network—and beyond! But, if you really want to create deep connections, the kind that turn into colleagues or teammates or clients or mentors, your engagement doesn’t h...

If you’re using LinkedIn well, then you’re making new connections regularly. When you think about the 1st degree connections you have made on LinkedIn over the years, take a moment to think about all the people who have:

• Moved to a new employer

• Been promoted

• Changed industries

• St

  ...

Let me set the scene: You’re sitting at your computer and staring at your LinkedIn inbox. You can see that your first message to a warm prospect was read, but ignored. Bummer. A week and a half goes by with no response, so you decide to send a second message. Still, crickets. A couple more weeks go ...

Caroline Buxton Avinger is sharp, savvy, and the epitome of professional. And I’m not just saying that. She is, after all, a corporate etiquette expert. At her company, ProtocolSC, she leverages her experience as a speaker, trainer, and teacher to help companies deliver clear and effective communica...

If you work in sales, you already know the importance of quantifying your efforts. In fact, you’re probably well accustomed to scorecards, benchmarks, and KPIs. Each can provide clarity around where your strengths and weaknesses lie—an essential part of improving.

Now, I want to introduce you to on...

One thing that always puzzles me is when people lock down their LinkedIn profiles, making them hard or even impossible to find. Isn’t the point of being on LinkedIn to build relationships? That’s pretty difficult to do if no one can reach you. 

Now, what I do understand is that some folks accidenta...