The Blog

As I’ve said before, you should be the star of the show when it comes to your personal LinkedIn profile, but there’s a time and place to talk about your team, too. The same is true for your company page and engagement. While it’s important to communicate what your business does...

If you’re reading this, you’re already a rockstar—I just know it! The LinkedInsider community is full of amazing, talented people working across dozens of industries. Chances are, your peers and colleagues already know how great you are, but does the internet know? 

As a...

Imagine if you only cleaned your house once per year. Not only would the task be daunting, but it would also take forever. By the same logic, a regular “cleaning” of your LinkedIn profile makes keeping up with your online presence much more manageable. Every section of your profile...

Your LinkedIn profile is more than a static resume. It’s time to forget boring, black Times New Roman text and embrace all the dynamic visual features LinkedIn offers to showcase who you are. Because there are so many different ways to incorporate imagery into your LinkedIn profile,...

On your LinkedIn profile, you should always be the star of the show. Your profile is not the same as your company page, where a broader, team-centered approach should be the norm. Anyone visiting your page wants to know about you first and foremost. Still, there are a few narrow times when...

News flash! LinkedIn recently unveiled a post-scheduling feature. I’m so excited about the way this new tool can help my clients create a consistent rhythm of content. Let’s take a look at how to harness this powerful feature from the desktop version of LinkedIn. 

Note: LinkedIn...

Another year flew by in a flash! From the inside scoop on Sales Navigator to some real talk about work-life balance and so much more, we covered a lot of ground here on LinkedInsider in 2022. 

Before we turn the page on this year, let’s take a look back at some of the most popular...

Because “following” and “followers” have different meanings on different social media platforms, figuring out how to make the most of the LinkedIn version of following can be a bit confusing. Luckily, following people on LinkedIn is pretty straightforward—and...

Are you someone whose career has been full of twists and turns? You’re not alone. While sometimes, it can seem like everyone else took a linear path to get where they are today, chances are, they didn’t! Very few of us know exactly what we want to be when we grow up at the beginning...

When you think “LinkedIn,” your brain probably immediately goes to your LinkedIn profile, right? Or maybe you picture your newsfeed and all the activity in your network. While profiles and engagement are a huge part of using LinkedIn, we can’t neglect the importance of the...

Comments, reactions, and views on your content are always a great sign that what you’re posting on LinkedIn is resonating with your network—and beyond! But, if you really want to create deep connections, the kind that turn into colleagues or teammates or clients or mentors, your...

Did you know social media has a proven impact on business? That’s right. According to Sprout Social, 78% of buyers are willing to purchase from a company after having a positive experience with them on social media. Plus, 68% of consumers agree that social media allows them to interact with...