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Why You Should Invest in Professional Photography (And How to Get Your Money’s Worth) career company page executives job seekers leadership marketing profile sales strategy young professionals Jun 27, 2023

Hot take—free imagery and iPhone pictures can only get you so far. There’s simply no substitute for high-quality photography. If you’re trying to decide if investing in a brand shoot is worth it, here’s my advice to you. Bite the bullet. Pay the money. You’ll be glad you did! 

Several years ago, I ...

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Why Authenticity Matters on LinkedIn career executives job seekers leadership marketing professional development profile strategy young professionals Jun 13, 2023

At the start of my career, I remember being so conscious of ageism and the possibility of being perceived as too young or too inexperienced to be taken seriously. So much of my effort went into being put together and “on it” to combat that possible perception. I felt like I could never quite be myse...

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5 Business Reasons to Showcase Your People on LinkedIn career company page executives job seekers marketing recruiting sales social selling strategy team-building young professionals May 16, 2023

As I’ve said before, you should be the star of the show when it comes to your personal LinkedIn profile, but there’s a time and place to talk about your team, too. The same is true for your company page and engagement. While it’s important to communicate what your business does and why, your people ...

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How to Build a Strong Online Reputation executives job seekers marketing professional development profile recruiting sales social selling young professionals May 02, 2023

If you’re reading this, you’re already a rockstar—I just know it! The LinkedInsider community is full of amazing, talented people working across dozens of industries. Chances are, your peers and colleagues already know how great you are, but does the internet know? 

As a credibility consultant to m...

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When and How to Update Your LinkedIn Profile executives job seekers linkedin features marketing profile recruiting strategy young professionals Apr 04, 2023

Imagine if you only cleaned your house once per year. Not only would the task be daunting, but it would also take forever. By the same logic, a regular “cleaning” of your LinkedIn profile makes keeping up with your online presence much more manageable. Every section of your profile should receive yo...

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Best of 2022: A Year in Review career strategy executives inmail leadership marketing mobile app networking professional development profile social selling team-building young professionals Dec 27, 2022

Another year flew by in a flash! From the inside scoop on Sales Navigator to some real talk about work-life balance and so much more, we covered a lot of ground here on LinkedInsider in 2022. 

Before we turn the page on this year, let’s take a look back at some of the most popular content. These 10...

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Ask LinkedIn Lindsey: Company Page Tips & Tricks company page linkedin features marketing quick tip recruiting strategy Nov 08, 2022

When you think “LinkedIn,” your brain probably immediately goes to your LinkedIn profile, right? Or maybe you picture your newsfeed and all the activity in your network. While profiles and engagement are a huge part of using LinkedIn, we can’t neglect the importance of the company page. 

Simple, po...

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The Secret Weapon You’re Missing executives leadership marketing professional development sales strategy success story young professionals Oct 04, 2022

I’m going to let you in on a little secret. But before I do, let me just say this—I think you are talented, capable, and super smart. I’m constantly inspired by people like you who do what they do with such excellence. Keep sharing your talents with the world! 

Now, despite all of your tremendous k...

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Ask LinkedIn Lindsey: How to Make a Profile Video career executives inmail job seekers marketing mobile app networking profile quick tip strategy team-building young professionals Sep 27, 2022

Feature alert! LinkedIn’s done it again and added a cool visual feature to its platform. If you’ve stumbled upon LinkedIn users with a bright blue ring around their LinkedIn profile photos, then you’re already in the know. 

 LinkedIn now allows users to upload a custom video to their profiles. Whil...

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LinkedIn Top Hits: Networking from A to Z executives job seekers linkedin features marketing mobile app profile quick tip sales social selling strategy young professionals Aug 30, 2022

If you’re on LinkedIn, chances are, you probably have an interest in building your professional network. After all, at its core, that’s what LinkedIn is designed to support! If you’re a pro at working a room and making connections in person but struggle to build your network online, or if the whole ...

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3 Tips to Make LinkedIn a Team Sport career executives leadership marketing profile recruiting strategy team-building young professionals Jul 26, 2022

The camaraderie of a team huddle, the bond of training together, the joy of a championship win—there’s something about the energy of team sports that has always been so exciting to me. While my competitive soccer days are behind me, I’m still the first to sign up for a challenge at my gym or volunte...

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How to Choose the Right Format for Your Meeting career company page executives inmail job seekers linkedin features marketing mobile app profile quick tip recruiting sales social selling strategy success story young professionals Jun 28, 2022

Since the pandemic, most of us have become quite accustomed to alternative meeting formats, whether that’s a phone call, a video call, or a good old fashioned face-to-face conversation. At this point, we’ve all slid into meeting norms—weekly Zoom check-ins, team conference calls, etc. The conversati...

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