The Blog
I’ve said it before and I’ll say it again, audio is one of the most forgotten yet powerful LinkedIn features! LinkedIn is so much more than a place to post your resume; it’s truly a dynamic multimedia platform. I love equipping people to embrace LinkedIn more fully so that they can better connect wi...
If you’ve ever watched a professional athlete dominate in a big matchup, you know what it means to bring your “A game.” Showing up as your best self, whether you’re on the basketball court, in the boardroom, or on a Zoom call, is a combination of attitude and preparation. You can’t have one without ...
Are you someone whose career has been full of twists and turns? You’re not alone. While sometimes, it can seem like everyone else took a linear path to get where they are today, chances are, they didn’t! Very few of us know exactly what we want to be when we grow up at the beginning of our careers. ...
By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social selling allows you to develop genu...
Who says your career has to fit into a nice, neat little box? Many of my clients are unique, successful, and interesting precisely because they didn’t follow the same linear path as everyone else. Maybe they took a year sabbatical to travel the world, served a cause or church on mission, or spent ti...
Stumped on whether or not to take on something yourself or rely on the expertise of a pro? Knowing when to take a DIY versus an expert approach is not always easy. For me, I can think back to times when I tried something myself first only to realize later that hiring an expert would have saved me lo...
Did you know social media has a proven impact on business? That’s right. According to Sprout Social, 78% of buyers are willing to purchase from a company after having a positive experience with them on social media. Plus, 68% of consumers agree that social media allows them to interact with brands. ...
Because “following” and “followers” have different meanings on different social media platforms, figuring out how to make the most of the LinkedIn version of following can be a bit confusing. Luckily, following people on LinkedIn is pretty straightforward—and incredibly useful—once you get the hang ...
It’s the mythical pot of gold at the end of the rainbow. A pig with wings. The unicorn of the working world. You may know it as the all-elusive “work-life” balance. Everyone’s talking about it—how they need it and want it, but the question remains, does it even exist?Â
My take is this: yes, wor
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Have you ever noticed a store or house along your commute for the first time, even though it’s been there forever? Or perhaps, you just recently discovered a keyboard shortcut that’s new to you, but not new at all. It’s amazing how much we miss right under our noses. So often, we get stuck in th
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Back in 2019, I published an article on LinkedIn I’ve since referred to as, “It’s Okay to Be Awesome.” It’s all about the power of LinkedIn recommendations. In the time since I first wrote that article, I’ve had hundreds of conversations about this often overlooked feature that allows you to ca
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Caroline Buxton Avinger is sharp, savvy, and the epitome of professional. And I’m not just saying that. She is, after all, a corporate etiquette expert. At her company, ProtocolSC, she leverages her experience as a speaker, trainer, and teacher to help companies deliver clear and effective communica...
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