The Blog

If I had a nickel for the number of times that I’m asked throughout the month, “How do I hack LinkedIn’s algorithm?” In response, I always share that unlike other platforms that are transparent about ways you can ‘game’ their algorithm, LinkedIn is more hush-hush and, honestly, I’m okay with that. I...

I’ve said it before and I’ll say it again, audio is one of the most forgotten yet powerful LinkedIn features! LinkedIn is so much more than a place to post your resume; it’s truly a dynamic multimedia platform. I love equipping people to embrace LinkedIn more fully so that they can better connect wi...

Since in-person events are back and here to stay (barring another global pandemic…which hopefully doesn’t happen in my lifetime!), I've got some things to share with you. Before you straighten your tie or touch up your lipstick and head out the door to your next conference or networking session, don...

If you’ve been on LinkedIn for a while, you may remember the days when job changes, work anniversaries, and birthdays would show up right in your main feed and notifications tab. But as LinkedIn has evolved, those updates have found a new home—one that you might have overlooked.

Enter LinkedIn’s “C...

We’re having a bit of an organization craze in this country right now. Have you noticed? We just can’t get enough of Marie Kondo’s “spark joy” philosophy, The Home Edit’s rainbow-order bookshelves, and endless images of perfectly contained pantries, closets, and drawers. Perhaps we have a stuff prob...

By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social selling allows you to develop genu...

Comments, reactions, and views on your content are always a great sign that what you’re posting on LinkedIn is resonating with your network—and beyond! But, if you really want to create deep connections, the kind that turn into colleagues or teammates or clients or mentors, your engagement doesn’t h...

If you appreciate the aesthetic of a clean drawer, an uncluttered desktop, or a tidy hard drive, I have good news for you: LinkedIn's Focused Inbox.

It is an optional LinkedIn setting. Turning it “on” allows you to categorize your LinkedIn messages into high- and low-priority buckets, or Focused an...

Making the most of LinkedIn and Sales Navigator requires strong regular habits around each platform. Luckily, an effective routine doesn’t have to mean loads of time each day. Just a few simple and consistent steps are all you need to reap great benefits. For folks who use LinkedIn and Sales Navigat...

Who says your career has to fit into a nice, neat little box? Many of my clients are unique, successful, and interesting precisely because they didn’t follow the same linear path as everyone else. Maybe they took a year sabbatical to travel the world, served a cause or church on mission, or spent ti...

Let me set the scene: You’re sitting at your computer and staring at your LinkedIn inbox. You can see that your first message to a warm prospect was read, but ignored. Bummer. A week and a half goes by with no response, so you decide to send a second message. Still, crickets. A couple more weeks go ...