The Blog
By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social...
Comments, reactions, and views on your content are always a great sign that what you’re posting on LinkedIn is resonating with your network—and beyond! But, if you really want to create deep connections, the kind that turn into colleagues or teammates or clients or mentors, your...
If you appreciate the aesthetic of a clean drawer, an uncluttered desktop, or a tidy hard drive, I have good news for you: LinkedIn's Focused Inbox.
It is an optional LinkedIn setting. Turning it “on” allows you to categorize your LinkedIn messages into high- and low-priority...
No one likes a spammer. At the end of the day, all spam does is clutter your inbox and waste your time. Sometimes, however, it can be difficult to tell what’s spam and what deserves a response. If you’ve ever had trouble sniffing out spam on LinkedIn, the tips below will help you...
Making the most of LinkedIn and Sales Navigator requires strong regular habits around each platform. Luckily, an effective routine doesn’t have to mean loads of time each day. Just a few simple and consistent steps are all you need to reap great benefits. For folks who use LinkedIn and...
Who says your career has to fit into a nice, neat little box? Many of my clients are unique, successful, and interesting precisely because they didn’t follow the same linear path as everyone else. Maybe they took a year sabbatical to travel the world, served a cause or church on mission, or...
Let me set the scene: You’re sitting at your computer and staring at your LinkedIn inbox. You can see that your first message to a warm prospect was read, but ignored. Bummer. A week and a half goes by with no response, so you decide to send a second message. Still, crickets. A couple more...
When you host a dinner for friends, they almost always bring a dessert or favorite bottle of wine to share. At some point during the evening, conversations turn to the latest life updates or challenges they have faced that day.
In short, everyone brings something different to the table. Have you...
Because “following” and “followers” have different meanings on different social media platforms, figuring out how to make the most of the LinkedIn version of following can be a bit confusing. Luckily, following people on LinkedIn is pretty straightforward—and...
It’s the mythical pot of gold at the end of the rainbow. A pig with wings. The unicorn of the working world. You may know it as the all-elusive “work-life” balance. Everyone’s talking about it—how they need it and want it, but the question remains, does it even...
Did you know that LinkedIn has a post-scheduling feature? I’m so excited about the way this tool can help my clients create a consistent rhythm of content. Let’s take a look at how to harness this powerful feature from the desktop version of LinkedIn.
1. Click...
Have you ever noticed a store or house along your commute for the first time, even though it’s been there forever? Or perhaps, you just recently discovered a keyboard shortcut that’s new to you, but not new at all. It’s amazing how much we miss right under our noses. So often,...
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