5 Ways to Boost Your Visibility on LinkedInJul 11, 2023
If you feel like you’re living your LinkedIn life in relative anonymity and waiting around for your big break, maybe it’s time to take matters into your own hands. With a few simple tweaks to your LinkedIn routine, you can boost your visibility and grow your audience. Since you’re reading this article, I probably don’t have to convince you that improving your visibility is more than a pursuit of vanity. It can mean more prospects, more brand awareness, and more influence—all of which can mean better business! Let’s dive into five simple ways to tackle this goal.
1. Build out your profile.
Your first step to improving visibility should always be to build out your LinkedIn profile. A more complete profile has a greater chance of appearing in search results. Sure, beefing up your profile is a somewhat passive way of boosting your visibility, but it’s still important. After all, if your goal is more eyeballs, you want to make sure your profile represents you well! By the way, LinkedIn’s “All-Star” rating is (in my opinion) bogus. Achieving this status does not mean your profile is up to snuff.
Learn More: Rock Your LinkedIn Profile Guide
2. Post regularly.
Authoring content is a more active way to improve your visibility. Remember that on LinkedIn, everything you post has the potential to be shown to far more people than just your followers and connections. A regular posting routine is the best way to achieve the greatest exposure. If annoying your network with too many posts is a concern, it shouldn’t be. Because of the way LinkedIn’s algorithm works, not every person in your network will see every post, so keep up the consistent posting.
While posting starts the conversation, engagement keeps it going. Always remember to respond back to anyone who comments on your content. Not only does this help your commenters feel seen, but it also boosts the visibility of your posts on LinkedIn. You can also follow up on comments via messages or even outside of LinkedIn.
Also be sure to engage with other people’s content by reacting to, commenting on, reposting, or sharing posts on your feed. I recommend opting for commenting overreacting because your face, name, and headline will be visible each time you content—which means more opportunity for profile views.
4. Turn on Creator Mode.
If you’re not familiar with Creator Mode, it should definitely be in your visibility toolkit. This setting optimizes your profile for publishing content and growing your audience. It positions you well to become a thought leader on a particular topic(s) and makes it easier for LinkedIn users to find you. While the exact impacts of Creator Mode on your visibility are a bit murky, anecdotally, I’ve had clients report seeing major spikes in post impressions and higher content engagement immediately after turning this setting to “on.”
5. Broaden the conversation.
Don’t be afraid to invite specific people or organizations into the conversation by tagging them in your posts or comments. I’m also a huge proponent of leaning on the people who believe in you and care about your success to help you build your LinkedIn visibility. Don’t be shy about reaching out to your people via DM, text, or email with a link to your posts and asking them to engage. When they do, their comments will increase the reach of your post by showing your content to their networks in addition to your own. Of course, be tactful and intentional about making this request and return the favor when you can.
If you’re looking for even more great ways to harness the power of LinkedIn for your business, I’ve got just the thing. My free guide, Rock Your LinkedIn Profile, will help take the guesswork out of optimizing your LinkedIn profile. It’s a great way to mirror your great offline reputation online. Plus, when you build out your profile, you’ll be boosting your visibility too. It’s a win-win!