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Best of LinkedInsider 2023 career company page executives inmail job seekers linkedin marketing mobile app profile quick tip recruiting sales social selling strategy success story young professionals Dec 26, 2023

Call it seasonal nostalgia or the colder weather, but I’m in a reflective mood lately. I feel like I blinked and yet another fantastic year at McMillion Consulting has come to a close. 

When I think about it, we really covered a lot this year. From celebrating client wins and sharing ...

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Anatomy of a Win: How Randolph Shingler Showcases His Team on LinkedIn company page leadership marketing profile sales social selling strategy success story team-building Dec 12, 2023

Here at McMillion Consulting, we love cheering clients on and celebrating their wins. Our Anatomy of a Win series showcases stories from professionals who experienced a notable business victory as a result of implementing a tool or strategy they learned from our work together.

The Challenge

...

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The 2023 LinkedInsider Gift Guide company page executives linkedin features marketing profile quick tip sales social selling strategy Nov 21, 2023

The holidays always sneak up on me! You too? I promise, there’s no need to fret about what to get your newest hire, your brother-in-law in finance, or the coworker you drew in this year’s Secret Santa. Lucky for both of us, I did a little pre-holiday gift scouting. 

Of course, I...

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Ask LinkedIn Lindsey: Promoting Your Business on LinkedIn career company page executives inmail job seekers linkedin marketing mobile app profile quick tip recruiting sales social selling strategy success story young professionals Nov 07, 2023

One of the best parts of my job is giving owners, leaders, and entrepreneurs the freedom to brag about their businesses. We’ve all seen self-promotion that feels slimy, but LinkedIn is the perfect place to tell your business story the right way. 

Sure, there are paid ways to promote...

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3 Reasons Why You Should Try LinkedIn’s Page Messaging Feature company page linkedin features marketing quick tip sales social selling strategy Aug 15, 2023

Can I be real with you for a second? It’s tough out there. With all sorts of competitors clamoring for your target audience’s eyes and dollars, landing a sale is no easy feat. There are all sorts of reasons why someone might choose a different company over yours. Don’t let...

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5 Ways to Boost Your Visibility on LinkedIn career company page executives job seekers linkedin features marketing mobile app networking profile sales social selling strategy young professionals Jul 11, 2023

If you feel like you’re living your LinkedIn life in relative anonymity and waiting around for your big break, maybe it’s time to take matters into your own hands. With a few simple tweaks to your LinkedIn routine, you can boost your visibility and grow your audience. Since...

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Why You Should Invest in Professional Photography (And How to Get Your Money’s Worth) career company page executives job seekers leadership marketing profile sales strategy young professionals Jun 27, 2023

Hot take—free imagery and iPhone pictures can only get you so far. There’s simply no substitute for high-quality photography. If you’re trying to decide if investing in a brand shoot is worth it, here’s my advice to you. Bite the bullet. Pay the money. You’ll be glad...

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Why LinkedIn Should Be Your #1 Social Selling Tool career company page networking profile quick tip recruiting sales social selling strategy Jun 20, 2023

By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social...

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5 Business Reasons to Showcase Your People on LinkedIn career company page executives job seekers marketing recruiting sales social selling strategy team-building young professionals May 16, 2023

As I’ve said before, you should be the star of the show when it comes to your personal LinkedIn profile, but there’s a time and place to talk about your team, too. The same is true for your company page and engagement. While it’s important to communicate what your business does...

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When and How to Follow People on LinkedIn career company page executives inmail job seekers linkedin marketing mobile app profile quick tip recruiting sales social selling strategy success story young professionals Dec 20, 2022

Because “following” and “followers” have different meanings on different social media platforms, figuring out how to make the most of the LinkedIn version of following can be a bit confusing. Luckily, following people on LinkedIn is pretty straightforward—and...

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LinkedInsider Top Hits: Your Guide to LinkedIn Settings & Features company page linkedin features mobile app profile quick tip Dec 06, 2022

Do you ever have LinkedIn FOMO (fear of missing out)? Maybe you have a vague sense that everyone else has already discovered and mastered the best LinkedIn features while you’re still trying to figure out how to update your headline. If that’s you, fear no more! I’m here to help...

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Ask LinkedIn Lindsey: Company Page Tips & Tricks company page linkedin features marketing quick tip recruiting strategy Nov 08, 2022

When you think “LinkedIn,” your brain probably immediately goes to your LinkedIn profile, right? Or maybe you picture your newsfeed and all the activity in your network. While profiles and engagement are a huge part of using LinkedIn, we can’t neglect the importance of the...

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