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Does Your Social Media Presence Pass This Essential Test? company page leadership linkedin features marketing mobile app profile social selling strategy Sep 10, 2024

Did you know social media has a proven impact on business? That’s right. According to Sprout Social, 78% of buyers are willing to purchase from a company after having a positive experience with them on social media. Plus, 68% of consumers agree that social media allows them to interact with...

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7 Ways to Enhance Your LinkedIn Page branding company page learn linkedin quick tip strategy tips Aug 13, 2024

When you host a dinner for friends, they almost always bring a dessert or favorite bottle of wine to share. At some point during the evening, conversations turn to the latest life updates or challenges they have faced that day.

In short, everyone brings something different to the table. Have you...

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When and How to Follow People on LinkedIn career company page executives inmail job seekers linkedin marketing mobile app profile quick tip recruiting sales social selling strategy success story young professionals Aug 06, 2024

Because “following” and “followers” have different meanings on different social media platforms, figuring out how to make the most of the LinkedIn version of following can be a bit confusing. Luckily, following people on LinkedIn is pretty straightforward—and...

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Work-Life Balance: Does It Exist And How To Find It career company page executives job seekers linkedin marketing mobile app profile quick tip recruiting sales social selling strategy success story young professionals Jul 23, 2024

It’s the mythical pot of gold at the end of the rainbow. A pig with wings. The unicorn of the working world. You may know it as the all-elusive “work-life” balance. Everyone’s talking about it—how they need it and want it, but the question remains, does it even...

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Hidden Gems: LinkedIn’s Most Forgotten Yet Powerful Features company page executives inmail job seekers linkedin features marketing mobile app profile quick tip recruiting strategy young professionals Jul 09, 2024

Have you ever noticed a store or house along your commute for the first time, even though it’s been there forever? Or perhaps, you just recently discovered a keyboard shortcut that’s new to you, but not new at all. It’s amazing how much we miss right under our noses. So often,...

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Best of LinkedInsider 2023 career company page executives inmail job seekers linkedin marketing mobile app profile quick tip recruiting sales social selling strategy success story young professionals Dec 26, 2023

Call it seasonal nostalgia or the colder weather, but I’m in a reflective mood lately. I feel like I blinked and yet another fantastic year at McMillion Consulting has come to a close. 

When I think about it, we really covered a lot this year. From celebrating client wins and sharing ...

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Anatomy of a Win: How Randolph Shingler Showcases His Team on LinkedIn company page leadership marketing profile sales social selling strategy success story team-building Dec 12, 2023

Here at McMillion Consulting, we love cheering clients on and celebrating their wins. Our Anatomy of a Win series showcases stories from professionals who experienced a notable business victory as a result of implementing a tool or strategy they learned from our work together.

The Challenge

...

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The 2023 LinkedInsider Gift Guide company page executives linkedin features marketing profile quick tip sales social selling strategy Nov 21, 2023

The holidays always sneak up on me! You too? I promise, there’s no need to fret about what to get your newest hire, your brother-in-law in finance, or the coworker you drew in this year’s Secret Santa. Lucky for both of us, I did a little pre-holiday gift scouting. 

Of course, I...

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Ask LinkedIn Lindsey: Promoting Your Business on LinkedIn career company page executives inmail job seekers linkedin marketing mobile app profile quick tip recruiting sales social selling strategy success story young professionals Nov 07, 2023

One of the best parts of my job is giving owners, leaders, and entrepreneurs the freedom to brag about their businesses. We’ve all seen self-promotion that feels slimy, but LinkedIn is the perfect place to tell your business story the right way. 

Sure, there are paid ways to promote...

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3 Reasons Why You Should Try LinkedIn’s Page Messaging Feature company page linkedin features marketing quick tip sales social selling strategy Aug 15, 2023

Can I be real with you for a second? It’s tough out there. With all sorts of competitors clamoring for your target audience’s eyes and dollars, landing a sale is no easy feat. There are all sorts of reasons why someone might choose a different company over yours. Don’t let...

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5 Ways to Boost Your Visibility on LinkedIn career company page executives job seekers linkedin features marketing mobile app networking profile sales social selling strategy young professionals Jul 11, 2023

If you feel like you’re living your LinkedIn life in relative anonymity and waiting around for your big break, maybe it’s time to take matters into your own hands. With a few simple tweaks to your LinkedIn routine, you can boost your visibility and grow your audience. Since...

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Why You Should Invest in Professional Photography (And How to Get Your Money’s Worth) career company page executives job seekers leadership marketing profile sales strategy young professionals Jun 27, 2023

Hot take—free imagery and iPhone pictures can only get you so far. There’s simply no substitute for high-quality photography. If you’re trying to decide if investing in a brand shoot is worth it, here’s my advice to you. Bite the bullet. Pay the money. You’ll be glad...

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