The Blog
By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social...
Comments, reactions, and views on your content are always a great sign that what you’re posting on LinkedIn is resonating with your network—and beyond! But, if you really want to create deep connections, the kind that turn into colleagues or teammates or clients or mentors, your...
Who says your career has to fit into a nice, neat little box? Many of my clients are unique, successful, and interesting precisely because they didn’t follow the same linear path as everyone else. Maybe they took a year sabbatical to travel the world, served a cause or church on mission, or...
Let me set the scene: You’re sitting at your computer and staring at your LinkedIn inbox. You can see that your first message to a warm prospect was read, but ignored. Bummer. A week and a half goes by with no response, so you decide to send a second message. Still, crickets. A couple more...
Because “following” and “followers” have different meanings on different social media platforms, figuring out how to make the most of the LinkedIn version of following can be a bit confusing. Luckily, following people on LinkedIn is pretty straightforward—and...
It’s the mythical pot of gold at the end of the rainbow. A pig with wings. The unicorn of the working world. You may know it as the all-elusive “work-life” balance. Everyone’s talking about it—how they need it and want it, but the question remains, does it even...
Have you ever noticed a store or house along your commute for the first time, even though it’s been there forever? Or perhaps, you just recently discovered a keyboard shortcut that’s new to you, but not new at all. It’s amazing how much we miss right under our noses. So often,...
One of the most common mistakes I see on LinkedIn is when people essentially copy and paste their resumes into their profiles and call it a day. Comparing your resume to your LinkedIn profile is a little like comparing a picture to a movie. Sure there are some similarities between the two, but...
Are you trying to grow your team with the right people? It’s no secret that LinkedIn is a fantastic place to recruit job applicants. LinkedIn even has a recruiting-specific subscription, Recruiter Lite, and a number of other paid tools for hiring.
Many of my clients have a recruiting...
One thing that always puzzles me is when people lock down their LinkedIn profiles, making them hard or even impossible to find. Isn’t the point of being on LinkedIn to build relationships? That’s pretty difficult to do if no one can reach you.
Now, what I do understand is that...
We can talk about principles and theories all day, but sometimes, it’s helpful just to see it. Instead of giving you tips to nail LinkedIn content or a tried-and-true process for creating posts, I’m flipping the script. These three folks, personal LinkedIn connections of mine, offer a...
From the pandemic and ChatGPT to the Great Resignation and “Quiet Quitting,” employees and leaders have weathered a lot in the past few years. Just when we adjust to one norm, something new upends the workplace.
Let’s face it—change is inevitable. The only way...
GET ACCESS
Join our LinkedInsider newsletter to stay updated on the latest trends and news.
Plus, get a FREE checklist when you sign up!
Don't worry, we're not spam fans either. Unsubscribe at any time.
