The Blog

By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social...

As I’ve said before, you should be the star of the show when it comes to your personal LinkedIn profile, but there’s a time and place to talk about your team, too. The same is true for your company page and engagement. While it’s important to communicate what your business does...

Do you ever have LinkedIn FOMO (fear of missing out)? Maybe you have a vague sense that everyone else has already discovered and mastered the best LinkedIn features while you’re still trying to figure out how to update your headline. If that’s you, fear no more! I’m here to help...

When you think “LinkedIn,” your brain probably immediately goes to your LinkedIn profile, right? Or maybe you picture your newsfeed and all the activity in your network. While profiles and engagement are a huge part of using LinkedIn, we can’t neglect the importance of the...

Since the pandemic, most of us have become quite accustomed to alternative meeting formats, whether that’s a phone call, a video call, or a good old fashioned face-to-face conversation. At this point, we’ve all slid into meeting norms—weekly Zoom check-ins, team conference...