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5 Lies That Keep Successful Professionals from Leveraging LinkedIn the Right Way

executives leadership linkedin features marketing professional development profile sales social selling strategy Sep 19, 2023
Lies That Keep Professionals From LI

Sometimes we just get in our own way, don’t we? Whether it’s imposter syndrome, fear, or busyness, there are so many little voices in our heads that can keep us from reaching our goals. 

Some of the smartest and most successful people I meet are missing out on an amazing chance to level up their businesses because of these five lies. Are you letting one of these traps stunt your growth? It’s time to talk back to the head trash.

My on-demand, step-by-step LinkedIn program, The Complete LinkedIn Profile Course™ gives you a tried and true approach to take charge of your online presence and begin generating new opportunities. There’s no guesswork or complicated steps, just a real human (me!) guiding you through the process of transforming your LinkedIn profile. 

Whether you’re pressed for time or lack confidence, I can help you remove the barriers standing in your way. Let me show you how… 

1. “I don’t have time to figure out how to use LinkedIn.” 

I’ll be honest with you—there’s a lot of noise out there. Figuring out how to use LinkedIn the right way can be a time suck if you waste your time trying to learn and understand things that don’t even apply to you or your business. 

As a busy professional myself, I understand the value of time. That’s why I’m all about straightforward solutions that get the job done. My program crystallizes together the stuff that really matters on LinkedIn, and does away with the fluff. You’ll save time, energy, and a whole lot of headaches by following my step-by-step process. 

2. “I have to hire an expensive agency to get real sales traction on LinkedIn.” 

Nope, not true! There are plenty of people who will take your money, but generating new opportunities on LinkedIn is easier than you think. And unlike other sales technologies, LinkedIn success requires effective, repeatable processes that are super teachable. 

In the video-led training modules in my Complete LinkedIn Profile Course™, I’ll show you exactly which switches to flip and which buttons to push to sell who you are and what you can offer with confidence—no more guesswork or fear that you’re not doing LinkedIn the right way. 

3. “I’m too far behind to catch up on LinkedIn.” 

Remember what your teacher used to say? “Keep your eyes on your own paper.” I know it’s tempting to get caught up in how your colleagues or competitors are doing on LinkedIn. But, don’t be daunted by their thousands of connections or viral posts. (Odds are, they aren’t leveraging those stats toward sales anyway, so who cares!) It’s never too late to “catch up” on LinkedIn. You’re robbing yourself of a chance to grow your business if you give up before you’ve even started. 

You might be late to the party, but you’ll still make a splash if you follow my step-by-step process to dominate on LinkedIn. My comprehensive program will help you showcase your expertise in a way that commands attention. You don’t need to be a “LinkedIn expert.” Just focus on being an expert at what you do, and I’ll show you how to showcase your story in a way that fosters valuable connections.

4. “I don’t know how to tell my story effectively.” 

I hear this a lot! You don’t need to be a Pulitzer Prize winner to craft a compelling narrative—I promise. When you understand the “how” and “why” of your LinkedIn profile, you’ll see that there are so many ways to add color and personality without spending hours writing.

The Complete LinkedIn Profile Course™ participants learn exactly what to say in every section of their profiles and how to tell their unique stories. The end result? A dynamic, engaging story that’s so much more than just your resume.

5. “I’ve tried LinkedIn before and didn’t get good results. It’s not worth my time.” 

Oof, I’m so sorry you haven’t had luck with LinkedIn in the past. Don’t give up just yet! Success on LinkedIn is less burdensome than you think. It’s not about countless hours of cold outreach or hiring a bot or pricey agency to hammer away for you. It’s about finding and nurturing the right connections. 

I’ll let you in on my proven, “one, two, punch”—LinkedIn profile and regular engagement. When you learn how to master your professional story and post relevant, engaging content, you will see a clear increase in the number of leads and opportunities that come from your efforts. Learn exactly how to do this with confidence in my program. 

Ready to leverage LinkedIn the right way? I want to invite you to take the next step. Join me for an online masterclass to hear about three simple and powerful ways to crush it on LinkedIn attract more prospects and win more business. Snag your seat while you can.


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