Why Right Now is the Best Time to Start a LinkedIn Newsletter

If you’re anything like me, your inbox is full of newsletters. I, for one, am such a fan of this direct-to-me, drip of regular content. More and more, my own diet of news and ideas includes LinkedIn newsletters. From brands and companies to top LinkedIn influencers, so many experts are taking to LinkedIn newsletters to share their insights. 

I’ve been a devoted user of the newsletter feature for years now, but I’m especially loving it right now. If you’ve ever thought about starting your own, there’s never been a better time. From new tools to favorable trends, you’ll have the wind at your back if you decide to go for it. 

LinkedIn allows individual users to have up to five distinct newsletters so each can speak more specifically to different audiences. 

Read on to learn about key features that take LinkedIn newsletters from good to great. 

More Reach Than Your Average Post

As of 2026 (and confirmed by various sources including: Google AI Overview and Digital Applied), LinkedIn newsletters remain the fastest-growing content format to use and be consumer on the platform. Nearly half a billion LinkedIn members are subscribed to newsletters. In other words, the demand for knowledge is there. Professionals from across industries are coming to LinkedIn ready to learn. 

It's a proven content medium for reach. Newsletters generate 2.1x higher engagement compares to standalone LinkedIn articles and continue to outperform traditional email open rates. The people in your network are hungry and ready to grow, and they’re going to newsletters to do that. 

A Publishing Toolkit to Zhuzh Up User Experience

For a long time, formatting in LinkedIn newsletters was extremely limiting and, frankly, not very user-friendly. Then, the toolkit got a facelift allowing editing options to make newsletters more customizable.

You can add photos, links, and videos seamlessly into articles. The result is a more interactive, more immersive reader experience. Plus, you can schedule your articles to go live at a later date and time, manage drafts, and update your SEO title and description. The editor doesn’t offer anything particularly groundbreaking as far as content management goes, but it’s significantly better than before. 

Auto-Follow Feature

Newsletters have always been a great way to grow your audience, but now, that goal is built into the functionality, too. Whenever users subscribe to your newsletter, they’ll automatically begin following your profile. It’s a win-win. 

What does that mean for you? When you land a newsletter subscriber, your audience for posts and engagement expands at the same time. In other words, the newsletter is the gateway to your entire LinkedIn content ecosystem. When you take advantage of that opportunity, you can begin to establish yourself as a thought leader.

Newsletter Analytics 

In the past, publishing content to your LinkedIn newsletter felt kind of like yelling into a dark tunnel. There wasn’t an easy way to know who you were talking to. Unlike with other LinkedIn features, it was also difficult to measure progress or view trends over time. 

LinkedIn offers you an easy way to drill down into the data and understand your readership at a deeper level. You can see the most popular job titles of your subscribers and get a look at new subscriber trends. 

All this data lives in your analytics dashboard. When you’re logged into LinkedIn, you can find it at this link.

Quickstart Guide 

At the time of publication, newsletter access is limited to users who follow the access criteria specified by LinkedIn: 

• “An audience base of more than 150 followers and/or connections.”

• “Recent shares on LinkedIn of any type of original content (including posts, images, videos, articles).”

•  “A history of abiding by our Professional Community Policies and a good standing record on LinkedIn.” 

Ready to create your own newsletter? Watch the video to learn how:

There’s no time like the present to start a LinkedIn newsletter. Now that you have the facts and how-tos at your fingertips, what are you waiting for? Take advantage of this awesome way to connect with, bring value you to, and grow your network. 

Not ready to commit to a weekly newsletter? Don’t sweat it. Start with a bimonthly, monthly, or even quarterly pace instead. There’s still value in that. Less frequent publications can command just as much, if not more, attention. 

Want more how-to tips on ways to master LinkedIn? I have just the thing. Join me for my free online masterclass to elevate your influence and accelerate your sales on LinkedIn. You’ll learn how to stop wasting time and build credibility. Don’t miss this! Claim your seat and register now!