The Blog

One thing that always puzzles me is when people lock down their LinkedIn profiles, making them hard or even impossible to find. Isn’t the point of being on LinkedIn to build relationships? That’s pretty difficult to do if no one can reach you. 

Now, what I do understand is that some folks accidenta...

As I’ve said before, you should be the star of the show when it comes to your personal LinkedIn profile, but there’s a time and place to talk about your team, too. The same is true for your company page and engagement. While it’s important to communicate what your business does and why, your people ...

Most of the clients I serve would only call themselves students in the sense that they’re lifelong learners. Still, I receive a surprising number of questions related to LinkedIn for students. In the spirit of helping my people help their people, I’ve decided to dedicate a full article to clearing u...

Like other social platforms, LinkedIn has a process to let users verify their identities. It’s the LinkedIn equivalent of the blue checkmark…kind of. I’ll get into the details below. Armed with all the right info, you can make an informed decision about whether or not verification makes sense for yo...

Sometimes we just get in our own way, don’t we? Whether it’s imposter syndrome, fear, or busyness, there are so many little voices in our heads that can keep us from reaching our goals. 

Some of the smartest and most successful people I meet are missing out on an amazing chance to level up their bu...

We’re having a bit of an organization craze in this country right now. Have you noticed? We just can’t get enough of Marie Kondo’s “spark joy” philosophy, The Home Edit’s rainbow-order bookshelves, and endless images of perfectly contained pantries, closets, and drawers. Perhaps we have a stuff prob...

By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social selling allows you to develop genu...

Making the most of LinkedIn and Sales Navigator requires strong regular habits around each platform. Luckily, an effective routine doesn’t have to mean loads of time each day. Just a few simple and consistent steps are all you need to reap great benefits. For folks who use LinkedIn and Sales Navigat...

Let me set the scene: You’re sitting at your computer and staring at your LinkedIn inbox. You can see that your first message to a warm prospect was read, but ignored. Bummer. A week and a half goes by with no response, so you decide to send a second message. Still, crickets. A couple more weeks go ...

Did you know social media has a proven impact on business? That’s right. According to Sprout Social, 78% of buyers are willing to purchase from a company after having a positive experience with them on social media. Plus, 68% of consumers agree that social media allows them to interact with brands. ...