The Blog

Data! Analytics! Performance! They’re all the rage these days. In every sphere of business, it seems we’re constantly talking about how to measure, make sense of, and leverage lots of information. The same is true for LinkedIn. And while I think it’s important to use the data we...

Hot take—free imagery and iPhone pictures can only get you so far. There’s simply no substitute for high-quality photography. If you’re trying to decide if investing in a brand shoot is worth it, here’s my advice to you. Bite the bullet. Pay the money. You’ll be glad...

At the start of my career, I remember being so conscious of ageism and the possibility of being perceived as too young or too inexperienced to be taken seriously. So much of my effort went into being put together and “on it” to combat that possible perception. I felt like I could...

As I’ve said before, you should be the star of the show when it comes to your personal LinkedIn profile, but there’s a time and place to talk about your team, too. The same is true for your company page and engagement. While it’s important to communicate what your business does...

If you’re reading this, you’re already a rockstar—I just know it! The LinkedInsider community is full of amazing, talented people working across dozens of industries. Chances are, your peers and colleagues already know how great you are, but does the internet know? 

As a...

Imagine if you only cleaned your house once per year. Not only would the task be daunting, but it would also take forever. By the same logic, a regular “cleaning” of your LinkedIn profile makes keeping up with your online presence much more manageable. Every section of your profile...

Your LinkedIn profile is more than a static resume. It’s time to forget boring, black Times New Roman text and embrace all the dynamic visual features LinkedIn offers to showcase who you are. Because there are so many different ways to incorporate imagery into your LinkedIn profile,...

On your LinkedIn profile, you should always be the star of the show. Your profile is not the same as your company page, where a broader, team-centered approach should be the norm. Anyone visiting your page wants to know about you first and foremost. Still, there are a few narrow times when...

News flash! LinkedIn recently unveiled a post-scheduling feature. I’m so excited about the way this new tool can help my clients create a consistent rhythm of content. Let’s take a look at how to harness this powerful feature from the desktop version of LinkedIn. 

Note: LinkedIn...

Another year flew by in a flash! From the inside scoop on Sales Navigator to some real talk about work-life balance and so much more, we covered a lot of ground here on LinkedInsider in 2022. 

Before we turn the page on this year, let’s take a look back at some of the most popular...

Because “following” and “followers” have different meanings on different social media platforms, figuring out how to make the most of the LinkedIn version of following can be a bit confusing. Luckily, following people on LinkedIn is pretty straightforward—and...

Are you someone whose career has been full of twists and turns? You’re not alone. While sometimes, it can seem like everyone else took a linear path to get where they are today, chances are, they didn’t! Very few of us know exactly what we want to be when we grow up at the beginning...