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Ask LinkedIn Lindsey: Analytics & Performance Data executives linkedin features marketing mobile app quick tip sales strategy young professionals Jul 04, 2023

Data! Analytics! Performance! They’re all the rage these days. In every sphere of business, it seems we’re constantly talking about how to measure, make sense of, and leverage lots of information. The same is true for LinkedIn. And while I think it’s important to use the data we...

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Why You Should Invest in Professional Photography (And How to Get Your Money’s Worth) career company page executives job seekers leadership marketing profile sales strategy young professionals Jun 27, 2023

Hot take—free imagery and iPhone pictures can only get you so far. There’s simply no substitute for high-quality photography. If you’re trying to decide if investing in a brand shoot is worth it, here’s my advice to you. Bite the bullet. Pay the money. You’ll be glad...

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Why Authenticity Matters on LinkedIn career executives job seekers leadership marketing professional development profile strategy young professionals Jun 13, 2023

At the start of my career, I remember being so conscious of ageism and the possibility of being perceived as too young or too inexperienced to be taken seriously. So much of my effort went into being put together and “on it” to combat that possible perception. I felt like I could...

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5 Business Reasons to Showcase Your People on LinkedIn career company page executives job seekers marketing recruiting sales social selling strategy team-building young professionals May 16, 2023

As I’ve said before, you should be the star of the show when it comes to your personal LinkedIn profile, but there’s a time and place to talk about your team, too. The same is true for your company page and engagement. While it’s important to communicate what your business does...

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How to Build a Strong Online Reputation executives job seekers marketing professional development profile recruiting sales social selling young professionals May 02, 2023

If you’re reading this, you’re already a rockstar—I just know it! The LinkedInsider community is full of amazing, talented people working across dozens of industries. Chances are, your peers and colleagues already know how great you are, but does the internet know? 

As a...

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When and How to Update Your LinkedIn Profile executives job seekers linkedin features marketing profile recruiting strategy young professionals Apr 04, 2023

Imagine if you only cleaned your house once per year. Not only would the task be daunting, but it would also take forever. By the same logic, a regular “cleaning” of your LinkedIn profile makes keeping up with your online presence much more manageable. Every section of your profile...

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Ask LinkedIn Lindsey: Profile Imagery executives job seekers linkedin features marketing profile quick tip strategy young professionals Mar 28, 2023

Your LinkedIn profile is more than a static resume. It’s time to forget boring, black Times New Roman text and embrace all the dynamic visual features LinkedIn offers to showcase who you are. Because there are so many different ways to incorporate imagery into your LinkedIn profile,...

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Sharing the Spotlight: When & How to Talk About Your Team on LinkedIn career executives leadership marketing profile recruiting strategy team-building young professionals Feb 07, 2023

On your LinkedIn profile, you should always be the star of the show. Your profile is not the same as your company page, where a broader, team-centered approach should be the norm. Anyone visiting your page wants to know about you first and foremost. Still, there are a few narrow times when...

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How to Schedule Posts on LinkedIn linkedin features marketing mobile app quick tip strategy young professionals Jan 17, 2023

News flash! LinkedIn recently unveiled a post-scheduling feature. I’m so excited about the way this new tool can help my clients create a consistent rhythm of content. Let’s take a look at how to harness this powerful feature from the desktop version of LinkedIn. 

Note: LinkedIn...

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Best of 2022: A Year in Review career strategy executives inmail leadership marketing mobile app networking professional development profile social selling team-building young professionals Dec 27, 2022

Another year flew by in a flash! From the inside scoop on Sales Navigator to some real talk about work-life balance and so much more, we covered a lot of ground here on LinkedInsider in 2022. 

Before we turn the page on this year, let’s take a look back at some of the most popular...

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When and How to Follow People on LinkedIn career company page executives inmail job seekers linkedin marketing mobile app profile quick tip recruiting sales social selling strategy success story young professionals Dec 20, 2022

Because “following” and “followers” have different meanings on different social media platforms, figuring out how to make the most of the LinkedIn version of following can be a bit confusing. Luckily, following people on LinkedIn is pretty straightforward—and...

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Embracing Your Whole Story on LinkedIn career strategy executives job seekers leadership marketing profile young professionals Nov 15, 2022

Are you someone whose career has been full of twists and turns? You’re not alone. While sometimes, it can seem like everyone else took a linear path to get where they are today, chances are, they didn’t! Very few of us know exactly what we want to be when we grow up at the beginning...

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