Microtasking with LinkedIn’s Mobile App

We’ve all heard of multitasking. (Maybe you’re doing it right now.) I, for one, am a chronic multitasker. Take a call on the treadmill, catch up on my favorite podcast while walking my dog, Tater, grab a bite to eat while sending a few emails. You get the picture. 

And, yes, multitasking can make you feel like you’ve hacked life. But what about microtasking? It’s basically the idea of breaking down large tasks into smaller, more manageable tasks. Like that Chinese proverb that says, “A journey of a thousand miles begins with one step.” 

Microtasking and LinkedIn: A Perfect Match

When it comes to LinkedIn, microtasking is the way to go. It’s something I recommend to clients all the time (whether I actually use that term or not). Hundreds of meaningful connections and sales traction don’t happen overnight. But, you can absolutely chip away at those bigger goals with regular microtasking. 

Take advantage of the in-between times, like if you’re waiting in line at the checkout, pumping gas, or taking a stretch break from your desk. You only need a few minutes to hop on LinkedIn’s mobile app and knock out some microtasks. Let’s be honest, you’re already on your phone anyway. Why not make it productive? 

Here are a few goals you can start tackling right now on LinkedIn’s mobile app.  

“I want to read posts that I saved so I can leave thoughtful responses.” 

Yes! Love that you're wanting to be more intentional with not only consuming content, but also in engaging with the content your network works hard to produce for you.

Try This: Read your saved posts and start commenting.

 First, learn how to save a post from the mobile app:

• Scan your newsfeed.
• Tap the three dots in the top right corner of a post.
• Save post

Access your saved posts from mobile:

• Click your photo in the top right corner.
• Tap "Save posts."

Why does this matter? If you've ever heard of someone "batch producing" content, this is its sister in regards to engagement. When you have time at the airport or waiting in carpool line, this approach allows you to intentionally go back to articles you have earmarked as of-interest to you and then give the author a thoughtful comment. It's an easy way to stay top-of-mind with your network.

“I want to boost my visibility on LinkedIn.”

Engagement is key to increasing your visibility on LinkedIn. Use those otherwise unproductive moments to join in on the conversation.

Try This: Join in on conversations happening now. 

• In the LinkedIn app, scroll through your newsfeed. 
• Tap any post that piques your attention. 
• Chime in with a meaningful comment or repost with your own commentary. 
• Don’t forget to check your spelling and grammar before hitting the post button.

Not sure what to say? Your comments don’t need to be long-winded or profound. Keep it short and purposeful. A simple note to let the poster know you found something interesting, thought provoking, or amusing is all you need.

“I want to use LinkedIn to build relationships, and ultimately sales.” 

If you want to connect with purpose, you need to understand your prospects’ worlds. That means staying in the know with their posts, job updates, birthdays, and any other milestones you can glean simply by being attentive on LinkedIn.

Try This: Review and take action on the "Catch up" feature.

This one is easy. Go to My Network, then tap "Catch up" at the top to see milestones happening in your network. Wish a connection well in a new role or text someone happy birthday from seeing the update on LinkedIn. Staying in the loop is a powerful way to start relevant conversations with the people you care about on LinkedIn. 

What I love about this microtasking approach is that it inches you closer to your goals without a big sweat. With the mobile app, you can log some time showing up and being intentional on LinkedIn wherever you are. Before you know it, you’ll be scoring those big wins.

Want to ensure your LinkedIn presence is the best it can be? I have just the thing. Fill out the simple form on my website (that does in fact go straight to me) and let's connect for a conversation.