The Blog
One thing that always puzzles me is when people lock down their LinkedIn profiles, making them hard or even impossible to find. Isn’t the point of being on LinkedIn to build relationships? That’s pretty difficult to do if no one can reach you.
Now, what I do understand is that...
We can talk about principles and theories all day, but sometimes, it’s helpful just to see it. Instead of giving you tips to nail LinkedIn content or a tried-and-true process for creating posts, I’m flipping the script. These three folks, personal LinkedIn connections of mine, offer a...
From the pandemic and ChatGPT to the Great Resignation and “Quiet Quitting,” employees and leaders have weathered a lot in the past few years. Just when we adjust to one norm, something new upends the workplace.
Let’s face it—change is inevitable. The only way...
Call it seasonal nostalgia or the colder weather, but I’m in a reflective mood lately. I feel like I blinked and yet another fantastic year at McMillion Consulting has come to a close.
When I think about it, we really covered a lot this year. From celebrating client wins and sharing ...
One of the best parts of my job is giving owners, leaders, and entrepreneurs the freedom to brag about their businesses. We’ve all seen self-promotion that feels slimy, but LinkedIn is the perfect place to tell your business story the right way.
Sure, there are paid ways to promote...
Raise your hand if you spend any amount of time going to people’s profiles to view their activity. If you’re selling anything, courting a new hire, or just don’t want to miss the latest from your favorite influencer, you know exactly what I mean.
I’ll admit,...
Finding the right job or the right candidate can feel like a real test of patience. According to the latest research, it takes most companies more than 40 days to fill an open position. That’s a long time to wait—whether you need a job or you’re managing an understaffed...
The “Great Resignation” may be over, but that doesn’t mean that workers have found roles they love. Many people, including the more than 200 thousand affected by layoffs this year, are looking for new or better jobs. Maybe you’re one of them! If so, you know job searching...
If you’re looking to expand your team, you’re not alone. According to the National Federation of Independent Business (NFIB), 63 percent of small businesses reported hiring or trying to hire in May 2023.
With such a tight labor market, attracting and securing the right talent is...
By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social...
If you’ve ever reached out to prospects on Sales Navigator, you might have noticed something rather curious. To message some LinkedIn members who are not first-degree connections, you need an InMail credit, but for others, you do not. Why is that?
InMail Credit Required
Free to...
As I’ve said before, you should be the star of the show when it comes to your personal LinkedIn profile, but there’s a time and place to talk about your team, too. The same is true for your company page and engagement. While it’s important to communicate what your business does...
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