Whether you’re an entrepreneur, a recruiter, or a financial advisor, we’re all selling something. Sure, the process may look different across industries, but no matter what you’re selling—from a company culture to a product or service—you have to start by...
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Not to play favorites, but if I had to choose my top LinkedIn subscription, Sales Navigator would win every time. Of all my clients who can benefit from a paid version of LinkedIn, I would say 80 to 90 percent of them choose Sales Navigator, too. (I even recommend this option to many recruiters...
Like top hits on music billboards, LinkedIn content always ranks among our most popular topics. So, I thought it was time to pull together a little roundup of articles on the subject—our “Hot 7” on content if you will. If you have content questions and you’ve landed here...
Every now and then, I meet a LinkedIn skeptic—someone who understands the importance of a professional profile but doesn’t see the value of actually engaging on the platform. By now, I think I’ve heard all the excuses, from lack of time to doubt about the impact. Do you fall...
Raise your hand if you’ve ever hit a wall in your sales or recruiting process! We’ve all been there. Anyone who works in a sales or recruiting role will tell you, no technique or process yields a “yes” 100 percent of the time. If there were a perfect process, everyone...
I recently asked our social media account followers what they want to do better this year, as it relates to LinkedIn. So many of you told me you need help networking. That’s no surprise, because no matter where you are in your career, networking is an essential part of leveling up what you...
When one year or quarter comes to a close and another one begins, many companies begin assessing the needs and goals they have for the next year. Finding the right partner to help grow and support your business can be a challenge. Sometimes, it’s difficult to know how to assess a...
If you’ve ever tried to grow your LinkedIn network, you might have encountered a startling roadblock. Usually, making a new connection on LinkedIn is just a matter of clicking the “Connect” button inside a person’s profile and attaching a personalized invitation note....
Having a website has become a prerequisite to starting a business. If your business doesn’t exist online, well, it may as well not exist. That’s because being found is critical to gaining traction. Whether you like it or not, your prospects are vetting you online, sometimes before...
As with most things, developing a lead generation process on LinkedIn takes practice and a healthy dose of patience. Keep showing up, keep being resourceful, and I promise, it will pay off. If you don’t believe me, let me tell you a story that may just change your mind.
My client,...
If you’re using LinkedIn well, then you’re making new connections regularly. When you think about the 1st degree connections you have made on LinkedIn over the years, take a moment to think about all the people who have:
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Moved to a new employer
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Been promoted
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Changed industries
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Have you experienced the brick wall effect on LinkedIn? If you don’t know what I’m talking about, let me explain how it works:
You put in the work on LinkedIn finding that perfect person to make a connection with. You scour your newsfeed, post your own content, search for prospects...
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