The Blog

One thing that always puzzles me is when people lock down their LinkedIn profiles, making them hard or even impossible to find. Isn’t the point of being on LinkedIn to build relationships? That’s pretty difficult to do if no one can reach you. 

Now, what I do understand is that some folks accidenta...

We can talk about principles and theories all day, but sometimes, it’s helpful just to see it. Instead of giving you tips to nail LinkedIn content or a tried-and-true process for creating posts, I’m flipping the script. These three folks, personal LinkedIn connections of mine, offer a glimpse at how...

The calendar turns to January and suddenly everyone’s talking about their New Year’s resolutions. Usually, these goals involve adding something: start working out, eat more vegetables, get more sleep, etc. And there’s nothing wrong with that. But this year, why not take a different approach? 

Inste...

Like other social platforms, LinkedIn has a process to let users verify their identities. It’s the LinkedIn equivalent of the blue checkmark…kind of. I’ll get into the details below. Armed with all the right info, you can make an informed decision about whether or not verification makes sense for yo...

From the pandemic and ChatGPT to the Great Resignation and “Quiet Quitting,” employees and leaders have weathered a lot in the past few years. Just when we adjust to one norm, something new upends the workplace. 

Let’s face it—change is inevitable. The only way forward is to adapt and grow. While w...

Call it seasonal nostalgia or the colder weather, but I’m in a reflective mood lately. I feel like I blinked and yet another fantastic year at McMillion Consulting has come to a close. 

When I think about it, we really covered a lot this year. From celebrating client wins and sharing behind-the-sce...

If you’ve been around here for any amount of time, you probably already know how I preach that any effective LinkedIn strategy MUST start with the LinkedIn profile. It’s the cornerstone of your digital presence. Frankly, no matter how great your posts are or how slick your company page is, no one ca...

If you’re anything like me, your inbox is full of newsletters. I, for one, am such a fan of this direct-to-me, drip of regular content. More and more, my own diet of news and ideas includes LinkedIn newsletters. From brands and companies to top LinkedIn influencers, so many experts are taking to Lin...

One of the best parts of my job is giving owners, leaders, and entrepreneurs the freedom to brag about their businesses. We’ve all seen self-promotion that feels slimy, but LinkedIn is the perfect place to tell your business story the right way. 

Sure, there are paid ways to promote your business o...

We’ve all heard of multitasking. (Maybe you’re doing it right now.) I, for one, am a chronic multitasker. Take a call on the treadmill, catch up on my favorite podcast while walking my dog, Tater, grab a bite to eat while sending a few emails. You get the picture. 

And, yeah, multitasking can make ...

Raise your hand if you spend any amount of time going to people’s profiles to view their activity. If you’re selling anything, courting a new hire, or just don’t want to miss the latest from your favorite influencer, you know exactly what I mean. 

I’ll admit, it’s super nice to be able to step back...

I’ve been a speaker for—phew, let’s see—well over 10 years now. And I love it. Honestly, nothing beats the adrenaline of being on stage and the joy of connecting with a whole room of people. Even though I consider myself an accomplished speaker (international speaking gigs, keynote addresses, countl...