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The 2023 LinkedInsider Gift Guide company page executives linkedin features marketing profile quick tip sales social selling strategy Nov 21, 2023

The holidays always sneak up on me! You too? I promise, there’s no need to fret about what to get your newest hire, your brother-in-law in finance, or the coworker you drew in this year’s Secret Santa. Lucky for both of us, I did a little pre-holiday gift scouting. 

Of course, I...

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Ask LinkedIn Lindsey: Promoting Your Business on LinkedIn career company page executives inmail job seekers linkedin marketing mobile app profile quick tip recruiting sales social selling strategy success story young professionals Nov 07, 2023

One of the best parts of my job is giving owners, leaders, and entrepreneurs the freedom to brag about their businesses. We’ve all seen self-promotion that feels slimy, but LinkedIn is the perfect place to tell your business story the right way. 

Sure, there are paid ways to promote...

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Get the LinkedIn News You Actually Care About With This Simple Tip executives job seekers linkedin features profile recruiting strategy young professionals Oct 17, 2023

Raise your hand if you spend any amount of time going to people’s profiles to view their activity. If you’re selling anything, courting a new hire, or just don’t want to miss the latest from your favorite influencer, you know exactly what I mean. 

I’ll admit,...

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LinkedInsider Top Hits: Job Searching & Recruiting career job seekers linkedin features marketing networking profile quick tip recruiting social selling strategy young professionals Sep 26, 2023

Finding the right job or the right candidate can feel like a real test of patience. According to the latest research, it takes most companies more than 40 days to fill an open position. That’s a long time to wait—whether you need a job or you’re managing an understaffed...

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5 Lies That Keep Successful Professionals from Leveraging LinkedIn the Right Way executives leadership linkedin features marketing professional development profile sales social selling strategy Sep 19, 2023

Sometimes we just get in our own way, don’t we? Whether it’s imposter syndrome, fear, or busyness, there are so many little voices in our heads that can keep us from reaching our goals. 

Some of the smartest and most successful people I meet are missing out on an amazing chance...

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Anatomy of a Win: The Strategy Justis Cousins Uses to Reenergize His Network career inmail leadership networking professional development profile sales social selling strategy success story young professionals Sep 05, 2023

Here at McMillion Consulting, we love cheering clients on and celebrating their wins. Our Anatomy of a Win series showcases stories from professionals who experienced a notable business victory as a result of implementing a tool or strategy they learned from our work together.

Justis Cousins...

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Supercharge Your Job Search with this LinkedIn Feature career job seekers linkedin features marketing networking profile quick tip recruiting strategy Aug 29, 2023

The “Great Resignation” may be over, but that doesn’t mean that workers have found roles they love. Many people, including the more than 200 thousand affected by layoffs this year, are looking for new or better jobs. Maybe you’re one of them! If so, you know job searching...

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Behind the Scenes of My Brand Photoshoot career leadership marketing profile Aug 08, 2023

Finally, you’ve scheduled that team photoshoot, headshot session, or website shoot. The date is on the calendar, and your favorite outfits are set aside. Now what? It’s go-time! 

If you’re like me, the thought of being in front of the camera puts a tiny pit in my stomach....

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5 Ways to Boost Your Visibility on LinkedIn career company page executives job seekers linkedin features marketing mobile app networking profile sales social selling strategy young professionals Jul 11, 2023

If you feel like you’re living your LinkedIn life in relative anonymity and waiting around for your big break, maybe it’s time to take matters into your own hands. With a few simple tweaks to your LinkedIn routine, you can boost your visibility and grow your audience. Since...

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Why You Should Invest in Professional Photography (And How to Get Your Moneyā€™s Worth) career company page executives job seekers leadership marketing profile sales strategy young professionals Jun 27, 2023

Hot take—free imagery and iPhone pictures can only get you so far. There’s simply no substitute for high-quality photography. If you’re trying to decide if investing in a brand shoot is worth it, here’s my advice to you. Bite the bullet. Pay the money. You’ll be glad...

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Why LinkedIn Should Be Your #1 Social Selling Tool career company page networking profile quick tip recruiting sales social selling strategy Jun 20, 2023

By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social...

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Why Authenticity Matters on LinkedIn career executives job seekers leadership marketing professional development profile strategy young professionals Jun 13, 2023

At the start of my career, I remember being so conscious of ageism and the possibility of being perceived as too young or too inexperienced to be taken seriously. So much of my effort went into being put together and “on it” to combat that possible perception. I felt like I could...

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