The Blog
If you’ve been around here for any amount of time, you probably already know how I preach that any effective LinkedIn strategy MUST start with the LinkedIn profile. It’s the cornerstone of your digital presence. Frankly, no matter how great your posts are or how slick your company...
The holidays always sneak up on me! You too? I promise, there’s no need to fret about what to get your newest hire, your brother-in-law in finance, or the coworker you drew in this year’s Secret Santa. Lucky for both of us, I did a little pre-holiday gift scouting.
Of course, I...
One of the best parts of my job is giving owners, leaders, and entrepreneurs the freedom to brag about their businesses. We’ve all seen self-promotion that feels slimy, but LinkedIn is the perfect place to tell your business story the right way.
Sure, there are paid ways to promote...
We’ve all heard of multitasking. (Maybe you’re doing it right now.) I, for one, am a chronic multitasker. Take a call on the treadmill, catch up on my favorite podcast while walking my dog, Tater, grab a bite to eat while sending a few emails. You get the picture.
And, yeah,...
We’re having a bit of an organization craze in this country right now. Have you noticed? We just can’t get enough of Marie Kondo’s “spark joy” philosophy, The Home Edit’s rainbow-order bookshelves, and endless images of perfectly contained pantries, closets,...
Finding the right job or the right candidate can feel like a real test of patience. According to the latest research, it takes most companies more than 40 days to fill an open position. That’s a long time to wait—whether you need a job or you’re managing an understaffed...
Like peanut butter and jelly or salt and pepper, LinkedIn and AI just make sense together. There are so many opportunities to reach your professional goals when you use this combo wisely.
At best, AI plus LinkedIn equals less time on tedious tasks and more time to do the stuff I believe...
The “Great Resignation” may be over, but that doesn’t mean that workers have found roles they love. Many people, including the more than 200 thousand affected by layoffs this year, are looking for new or better jobs. Maybe you’re one of them! If so, you know job searching...
Can I be real with you for a second? It’s tough out there. With all sorts of competitors clamoring for your target audience’s eyes and dollars, landing a sale is no easy feat. There are all sorts of reasons why someone might choose a different company over yours. Don’t let...
When you think of thought leaders, who comes to mind? I tend to think of well-known authors, speakers, and business leaders like Arianna Huffington, Simon Sinek, and Brené Brown. But, being named on a Forbes list or The New York Times Best Sellers list isn’t a prerequisite to...
If you’re looking to expand your team, you’re not alone. According to the National Federation of Independent Business (NFIB), 63 percent of small businesses reported hiring or trying to hire in May 2023.
With such a tight labor market, attracting and securing the right talent is...
Data! Analytics! Performance! They’re all the rage these days. In every sphere of business, it seems we’re constantly talking about how to measure, make sense of, and leverage lots of information. The same is true for LinkedIn. And while I think it’s important to use the data we...
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