The Blog

By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social selling allows you to develop genu...

Comments, reactions, and views on your content are always a great sign that what you’re posting on LinkedIn is resonating with your network—and beyond! But, if you really want to create deep connections, the kind that turn into colleagues or teammates or clients or mentors, your engagement doesn’t h...

If you’re using LinkedIn well, then you’re making new connections regularly. When you think about the 1st degree connections you have made on LinkedIn over the years, take a moment to think about all the people who have:

• Moved to a new employer

• Been promoted

• Changed industries

• St

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Let me set the scene: You’re sitting at your computer and staring at your LinkedIn inbox. You can see that your first message to a warm prospect was read, but ignored. Bummer. A week and a half goes by with no response, so you decide to send a second message. Still, crickets. A couple more weeks go ...

Caroline Buxton Avinger is sharp, savvy, and the epitome of professional. And I’m not just saying that. She is, after all, a corporate etiquette expert. At her company, ProtocolSC, she leverages her experience as a speaker, trainer, and teacher to help companies deliver clear and effective communica...

If you work in sales, you already know the importance of quantifying your efforts. In fact, you’re probably well accustomed to scorecards, benchmarks, and KPIs. Each can provide clarity around where your strengths and weaknesses lie—an essential part of improving.

Now, I want to introduce you to on...

Here at McMillion Consulting, we love cheering clients on and celebrating their wins. Our Anatomy of a Win series showcases stories from professionals who experienced a notable business victory as a result of implementing a tool or strategy they learned from our work together.

From the days of his ...

If you’ve been around here for any amount of time, you probably already know how I preach that any effective LinkedIn strategy MUST start with the LinkedIn profile. It’s the cornerstone of your digital presence. Frankly, no matter how great your posts are or how slick your company page is, no one ca...