The Blog

The holidays always sneak up on me! You too? I promise, there’s no need to fret about what to get your newest hire, your brother-in-law in finance, or the coworker you drew in this year’s Secret Santa. Lucky for both of us, I did a little pre-holiday gift scouting. 

Of course, I can’t take all the ...

One of the best parts of my job is giving owners, leaders, and entrepreneurs the freedom to brag about their businesses. We’ve all seen self-promotion that feels slimy, but LinkedIn is the perfect place to tell your business story the right way. 

Sure, there are paid ways to promote your business o...

Finding the right job or the right candidate can feel like a real test of patience. According to the latest research, it takes most companies more than 40 days to fill an open position. That’s a long time to wait—whether you need a job or you’re managing an understaffed team. 

Luckily, you don’t ha...

Throughout time, technology has transformed the way we work. For most of history, these changes happened slowly, but in the past several decades, innovation has exploded. Just consider the fact that the first cell phone came out just 50 years ago!

On the whole, I think the major advancements in com...

Can I be real with you for a second? It’s tough out there. With all sorts of competitors clamoring for your target audience’s eyes and dollars, landing a sale is no easy feat. There are all sorts of reasons why someone might choose a different company over yours. Don’t let inaccessibility be one of ...

Finally, you’ve scheduled that team photoshoot, headshot session, or website shoot. The date is on the calendar, and your favorite outfits are set aside. Now what? It’s go-time! 

If you’re like me, the thought of being in front of the camera puts a tiny pit in my stomach. (Does anyone really love p...

When you think of thought leaders, who comes to mind? I tend to think of well-known authors, speakers, and business leaders like Arianna Huffington, Simon Sinek, and Brené Brown. But, being named on a Forbes list or The New York Times Best Sellers list isn’t a prerequisite to becoming a thought lead...

If you’re looking to expand your team, you’re not alone. According to the National Federation of Independent Business (NFIB), 63 percent of small businesses reported hiring or trying to hire in May 2023. 

With such a tight labor market, attracting and securing the right talent is not an easy task. ...

If you feel like you’re living your LinkedIn life in relative anonymity and waiting around for your big break, maybe it’s time to take matters into your own hands. With a few simple tweaks to your LinkedIn routine, you can boost your visibility and grow your audience. Since you’re reading this artic...

Data! Analytics! Performance! They’re all the rage these days. In every sphere of business, it seems we’re constantly talking about how to measure, make sense of, and leverage lots of information. The same is true for LinkedIn. And while I think it’s important to use the data we have available to be...

Hot take—free imagery and iPhone pictures can only get you so far. There’s simply no substitute for high-quality photography. If you’re trying to decide if investing in a brand shoot is worth it, here’s my advice to you. Bite the bullet. Pay the money. You’ll be glad you did! 

Several years ago, I ...

At the start of my career, I remember being so conscious of ageism and the possibility of being perceived as too young or too inexperienced to be taken seriously. So much of my effort went into being put together and “on it” to combat that possible perception. I felt like I could never quite be myse...