The Blog

One thing that always puzzles me is when people lock down their LinkedIn profiles, making them hard or even impossible to find. Isn’t the point of being on LinkedIn to build relationships? That’s pretty difficult to do if no one can reach you. 

Now, what I do understand is that some folks accidenta...

We can talk about principles and theories all day, but sometimes, it’s helpful just to see it. Instead of giving you tips to nail LinkedIn content or a tried-and-true process for creating posts, I’m flipping the script. These three folks, personal LinkedIn connections of mine, offer a glimpse at how...

Like other social platforms, LinkedIn has a process to let users verify their identities. It’s the LinkedIn equivalent of the blue checkmark…kind of. I’ll get into the details below. Armed with all the right info, you can make an informed decision about whether or not verification makes sense for yo...

I’m constantly preaching the importance of authenticity on LinkedIn. Whether your career is nonlinear or your experience is nontraditional, there’s room to embrace your whole story on LinkedIn. Diversity makes the workplace—and your network—stronger. 

The leaders and developers behind LinkedIn agre...

Call it seasonal nostalgia or the colder weather, but I’m in a reflective mood lately. I feel like I blinked and yet another fantastic year at McMillion Consulting has come to a close. 

When I think about it, we really covered a lot this year. From celebrating client wins and sharing behind-the-sce...

InMail, a type of LinkedIn message, allows you to reach out to certain LinkedIn members, even if you’re not a first-degree connection. For each subscription type, LinkedIn Premium offers a varying number of InMail credits per month. 

Learn More: Should You Pay For LinkedIn? Your LinkedIn Premium Co...

If you’ve been around here for any amount of time, you probably already know how I preach that any effective LinkedIn strategy MUST start with the LinkedIn profile. It’s the cornerstone of your digital presence. Frankly, no matter how great your posts are or how slick your company page is, no one ca...

The holidays always sneak up on me! You too? I promise, there’s no need to fret about what to get your newest hire, your brother-in-law in finance, or the coworker you drew in this year’s Secret Santa. Lucky for both of us, I did a little pre-holiday gift scouting. 

Of course, I can’t take all the ...

One of the best parts of my job is giving owners, leaders, and entrepreneurs the freedom to brag about their businesses. We’ve all seen self-promotion that feels slimy, but LinkedIn is the perfect place to tell your business story the right way. 

Sure, there are paid ways to promote your business o...

We’ve all heard of multitasking. (Maybe you’re doing it right now.) I, for one, am a chronic multitasker. Take a call on the treadmill, catch up on my favorite podcast while walking my dog, Tater, grab a bite to eat while sending a few emails. You get the picture. 

And, yeah, multitasking can make ...

Finding the right job or the right candidate can feel like a real test of patience. According to the latest research, it takes most companies more than 40 days to fill an open position. That’s a long time to wait—whether you need a job or you’re managing an understaffed team. 

Luckily, you don’t ha...

Like peanut butter and jelly or salt and pepper, LinkedIn and AI just make sense together. There are so many opportunities to reach your professional goals when you use this combo wisely. 

At best, AI plus LinkedIn equals less time on tedious tasks and more time to do the stuff I believe only human...