The Blog

Can I be real with you for a second? It’s tough out there. With all sorts of competitors clamoring for your target audience’s eyes and dollars, landing a sale is no easy feat. There are all sorts of reasons why someone might choose a different company over yours. Don’t let...

Here at McMillion Consulting, we love cheering clients on and celebrating their wins. Our Anatomy of a Win series showcases stories from professionals who experienced a notable business victory as a result of implementing a tool or strategy they learned from our work together.

Walker McKay is a...

If you feel like you’re living your LinkedIn life in relative anonymity and waiting around for your big break, maybe it’s time to take matters into your own hands. With a few simple tweaks to your LinkedIn routine, you can boost your visibility and grow your audience. Since...

Data! Analytics! Performance! They’re all the rage these days. In every sphere of business, it seems we’re constantly talking about how to measure, make sense of, and leverage lots of information. The same is true for LinkedIn. And while I think it’s important to use the data we...

Hot take—free imagery and iPhone pictures can only get you so far. There’s simply no substitute for high-quality photography. If you’re trying to decide if investing in a brand shoot is worth it, here’s my advice to you. Bite the bullet. Pay the money. You’ll be glad...

By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social...

Here at McMillion Consulting, we love cheering clients on and celebrating their wins. Our Anatomy of a Win series showcases stories from professionals who experienced a notable business victory as a result of implementing a tool or strategy they learned from our work together.

Michelle Hamilton ...

If you’ve ever reached out to prospects on Sales Navigator, you might have noticed something rather curious. To message some LinkedIn members who are not first-degree connections, you need an InMail credit, but for others, you do not. Why is that? 

InMail Credit Required
 

Free to...

As I’ve said before, you should be the star of the show when it comes to your personal LinkedIn profile, but there’s a time and place to talk about your team, too. The same is true for your company page and engagement. While it’s important to communicate what your business does...

If you’re reading this, you’re already a rockstar—I just know it! The LinkedInsider community is full of amazing, talented people working across dozens of industries. Chances are, your peers and colleagues already know how great you are, but does the internet know? 

As a...

Stumped on whether or not to take on something yourself or rely on the expertise of a pro? Knowing when to take a DIY versus an expert approach is not always easy. For me, I can think back to times when I tried something myself first only to realize later that hiring an expert would have saved me...

Making the most of LinkedIn and Sales Navigator requires strong regular habits around each platform. Luckily, an effective routine doesn’t have to mean loads of time each day. Just a few simple and consistent steps are all you need to reap great benefits. For folks who use LinkedIn and...