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Anatomy of a Win: The Strategy Justis Cousins Uses to Reenergize His Network career inmail leadership networking professional development profile sales social selling strategy success story young professionals Sep 05, 2023

Here at McMillion Consulting, we love cheering clients on and celebrating their wins. Our Anatomy of a Win series showcases stories from professionals who experienced a notable business victory as a result of implementing a tool or strategy they learned from our work together.

Justis Cousins...

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Supercharge Your Job Search with this LinkedIn Feature career job seekers linkedin features marketing networking profile quick tip recruiting strategy Aug 29, 2023

The “Great Resignation” may be over, but that doesn’t mean that workers have found roles they love. Many people, including the more than 200 thousand affected by layoffs this year, are looking for new or better jobs. Maybe you’re one of them! If so, you know job searching...

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Hack Your LinkedIn To-Do List with ChatGPT executives inmail marketing professional development sales strategy young professionals Aug 22, 2023

Throughout time, technology has transformed the way we work. For most of history, these changes happened slowly, but in the past several decades, innovation has exploded. Just consider the fact that the first cell phone came out just 50 years ago!

On the whole, I think the major advancements in...

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3 Reasons Why You Should Try LinkedIn’s Page Messaging Feature company page linkedin features marketing quick tip sales social selling strategy Aug 15, 2023

Can I be real with you for a second? It’s tough out there. With all sorts of competitors clamoring for your target audience’s eyes and dollars, landing a sale is no easy feat. There are all sorts of reasons why someone might choose a different company over yours. Don’t let...

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So You Want to Be a Thought Leader… career executives leadership linkedin features marketing quick tip strategy young professionals Aug 01, 2023

When you think of thought leaders, who comes to mind? I tend to think of well-known authors, speakers, and business leaders like Arianna Huffington, Simon Sinek, and Brené Brown. But, being named on a Forbes list or The New York Times Best Sellers list isn’t a prerequisite to...

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Anatomy of a Win: The Tool Walker McKay Uses to Speed Up His Sales Cycle career inmail leadership networking sales social selling strategy success story Jul 25, 2023

Here at McMillion Consulting, we love cheering clients on and celebrating their wins. Our Anatomy of a Win series showcases stories from professionals who experienced a notable business victory as a result of implementing a tool or strategy they learned from our work together.

Walker McKay is a...

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Hiring? Here's How to Stretch Your Dollar with LinkedIn's Recruiting Tools career linkedin features marketing quick tip recruiting strategy Jul 18, 2023

If you’re looking to expand your team, you’re not alone. According to the National Federation of Independent Business (NFIB), 63 percent of small businesses reported hiring or trying to hire in May 2023. 

With such a tight labor market, attracting and securing the right talent is...

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5 Ways to Boost Your Visibility on LinkedIn career company page executives job seekers linkedin features marketing mobile app networking profile sales social selling strategy young professionals Jul 11, 2023

If you feel like you’re living your LinkedIn life in relative anonymity and waiting around for your big break, maybe it’s time to take matters into your own hands. With a few simple tweaks to your LinkedIn routine, you can boost your visibility and grow your audience. Since...

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Ask LinkedIn Lindsey: Analytics & Performance Data executives linkedin features marketing mobile app quick tip sales strategy young professionals Jul 04, 2023

Data! Analytics! Performance! They’re all the rage these days. In every sphere of business, it seems we’re constantly talking about how to measure, make sense of, and leverage lots of information. The same is true for LinkedIn. And while I think it’s important to use the data we...

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Why You Should Invest in Professional Photography (And How to Get Your Money’s Worth) career company page executives job seekers leadership marketing profile sales strategy young professionals Jun 27, 2023

Hot take—free imagery and iPhone pictures can only get you so far. There’s simply no substitute for high-quality photography. If you’re trying to decide if investing in a brand shoot is worth it, here’s my advice to you. Bite the bullet. Pay the money. You’ll be glad...

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Why LinkedIn Should Be Your #1 Social Selling Tool career company page networking profile quick tip recruiting sales social selling strategy Jun 20, 2023

By now, I’m sure you’re familiar with the term “social selling.” If not, here’s a little refresher. Social selling is a technique that leverages social media to build strong relationships with prospects before ever soliciting a sale. In an age of skepticism, social...

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Why Authenticity Matters on LinkedIn career executives job seekers leadership marketing professional development profile strategy young professionals Jun 13, 2023

At the start of my career, I remember being so conscious of ageism and the possibility of being perceived as too young or too inexperienced to be taken seriously. So much of my effort went into being put together and “on it” to combat that possible perception. I felt like I could...

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